Present Like Steve

While writing about my new photoblog in my blogpost → Design Matters, I found other good examples about presentation techniques. As I often see very bad presentations, I always like to look at these good examples.

Present like Steve

If you have sometimes seen a key note speech by Steve Jobs from Apple, you might think as I do: Well, that’s a good presenter. The above video shows a commented version of one of his keynote speeches.


Here the takeaways:

  • Set a single headline that guides the audience thru the day.
  • Make your own theme clear and consistent.
  • Provide the outline and then open and close each section with a clear transition inbetween.
  • Make it easy for followers to follow the story.
  • Be exited, and use vocabulary like “cool, incredible…” (If the presenter is not exited, how shall the audience be?)
  • Sell an experience, and make numbers and statistics meaningfull.
  • Offer analogies that help your audience to mentally connect your information with things they already know.
  • Make sure your visuals are easy on the eye, and are simple (use very little text, just 1-2 pictures, and paint simple figures that do not overwhelm.
  • Entertain your audience, and present like a shown (i.e. use video clips, etc).
  • Identify your memorable moment, and build up to it.
  • Rehearse, rehearse and rehearse more.
  • Provide an added value, and give your audience an added bonus to walk away with.

Bonnie Basler

On the PresentationZen site, I found interesting stuff about the quality of technical presentations (see → Who says technical presentations can’t be engaging?).

The blogpost talks about the techniques, which Dr Basler uses to deliver overwhelming presentations. The article recommends the following elements for a good technical presentation:

  • Tell a story, the people will remember, rather than simply showing all the data.
  • Answer unasked questions as well. These are the questions about the “so what”, and the “why does it matter to me”.
  • Use simple visuals

Weiterführende Informationen

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