Present Like Steve

While writing about my new photoblog in my blogpost → Design Matters, I found other good examples about presentation techniques. As I often see very bad presentations, I always like to look at these good examples.

Present like Steve

If you have sometimes seen a key note speech by Steve Jobs from Apple, you might think as I do: Well, that’s a good presenter. The above video shows a commented version of one of his keynote speeches.

Takeaways

Here the takeaways:

Set a single headline that guides the audience thru the day.
Make your own theme clear and consistent.
Provide the outline and then open and close each section with a clear transition inbetween.
Make it easy for followers to follow the story.
Be exited, and use vocabulary like “cool, incredible…” (If the presenter is not exited, how shall the audience be?)
Sell an experience, and make numbers and statistics meaningfull.
Offer analogies that help your audience to mentally connect your information with things they already know.
Make sure your visuals are easy on the eye, and are simple (use very little text, just 1-2 pictures, and paint simple figures that do not overwhelm.
Entertain your audience, and present like a shown (i.e. use video clips, etc).
Identify your memorable moment, and build up to it.
Rehearse, rehearse and rehearse more.
Provide an added value, and give your audience an added bonus to walk away with.

Bonnie Basler

On the PresentationZen site, I found interesting stuff about the quality of technical presentations (see → Who says technical presentations can’t be engaging?).

The blogpost talks about the techniques, which Dr Basler uses to deliver overwhelming presentations. The article recommends the following elements for a good technical presentation:

Tell a story, the people will remember, rather than simply showing all the data.
Answer unasked questions as well. These are the questions about the “so what”, and the “why does it matter to me”.
Use simple visuals

Weiterführende Informationen

Das Original dieses Artikels ist auf →Der Produktmanager erschienen (©Andreas Rudolph). Regelmäßige Artikel gibt es über die (→Mailingliste), oder indem Sie →mir auf Twitter folgen. In der Online Version finden Sie hier die versprochenen weiterführenden Links:

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This entry was posted on Mittwoch, August 19th, 2009 at 5:20 pm. It is filed under PM-Themen, Thema des Tages and tagged with Beispiele, English Content, KnowHow, Kommunikation, Messaging, Presentation. You can follow any responses to this entry through the RSS 2.0 feed.

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